Rev Your Engines for Reb M

The Non-Caloric Sweetener You Didn’t Know You Needed

Rebaudioside M, commonly referred to as Reb M, is the next big thing in non-caloric sweeteners. As a steviol glycoside—the sweet substance of the stevia plant (Stevia rebaudiana)—Reb M is preceded in the marketplace by Reb A. While Reb A contains only four glucose moieties, Reb M contains six; more glucose units mean more sweetness and less bitterness. Plus, Reb M has no bitter aftertaste, indicating that this sweetener is as close to a sugar-like taste as you can get from the stevia leaf.

This ingredient comes with significant benefits on top of its “just like sugar” taste. A stable shelf life, good synergy with other sweeteners, no GMOs and a clean sweetness profile are just a few of the characteristics Reb M can claim. As consumers become more health-conscious, zero-calorie sweetening agents are growing in popularity. Reb M satisfies cravings while supporting a healthy lifestyle. The fact that Reb M can be used in lower dosages than Reb A, for instance, means that you, our customers, are given more autonomy over how much you’re spending on specialty ingredients.

“A stable shelf life, good synergy with other sweeteners, no GMOs and a clean sweetness profile are just a few of the characteristics Reb M can claim.”

Market Acceleration Group’s producer partner domestically produces Reb M with clean, natural and sustainable ingredients through biotransformation of high purity stevia leaf extract. This ingredient does not contain any additives, including preservatives, colors, or animal derivatives. Reb M is commonly produced for applications such as beverages, confectionery, dietary supplements, sauces and sports nutrition.

Could Reb M amp up your product formulations? If you’d like to talk to an expert or request a sample, reach out to Market Acceleration Group today at 972-848-0445 or info@barentzma.com.