Campaign Criteria

Thank you for expressing your interest in requesting a campaign review. Before submitting a “Market Identification and Qualification Campaign” request, we kindly ask you to review the criteria that are expected to yield optimal outcomes for your sales teams and principals. These campaigns should be well-coordinated with appropriate commercial contributions and strategically aligned with your vertical sales objectives.

Please take the following factors into account when submitting your request:

1. Clearly defined Commercial Opportunities that can be swiftly capitalized upon.
2. Adequate capacity within the sales team to promptly follow up on all qualified leads:
   1. Once the list of leads is received, we aim to place calls within 24-72 hours.
      1. If sales bandwidth is limited, please advise.  We can discuss ideas to support.
3. Sales Goals that align closely with the identified commercial opportunities:
   1. It is crucial to establish measurable metrics to ensure that your sales team achieves the desired results for both the campaign and the principal.
4. A campaign that holds significant strategic value:
   1. The campaign should be designed to incorporate new market development while presenting near-term commercial prospects.
   2. Aligns with your vertical’s short-term and long-term goals is essential.
   3. Moreover, the campaign should also align with the global strategic vision.

By adhering to these guidelines, we can maximize the success of the “Market Identification and Qualification Campaign” and bolster your sales team’s effectiveness and maximize ROI. Thank you for your attention to these essential considerations.